Managing Social Media Recruiting
| Step | Action |
| 1 | Have an established plan prior to any Social Media post and decide what is to be promoted: Open Positions Company Culture & Brand |
| 2 | Open Position Promoting Utilize the company career page with current open roles & update as needed. Normally every couple of weeks, minimum once a month. Post on current social media pages (LinkedIn, Facebook, Twitter & Instagram) 1-2 times weekly for roles that need to be filled quickly or if need more qualified candidates for. Post pics & videos of work areas where an open position is to show what the role looks like “in action”. Post employee perspectives of what a day looks like for a particular role. |
| 3 | Company Culture & Brand Promoting Introduce new team members. Share current employee testimonies. Feature employee spotlight “stories” Share pics & videos of company events, highlighting the company values & principles in action. Provide insight to company values with the use of imagery & quotes. Post to celebrate a specific holiday &/or National Awareness & Recognition days. |
| 4 | Creating the Post Utilize either Canva or Adobe Create/Adobe Express. Choose Project Template for new post. Follow company branding guidelines & ensure content is appropriate. Use Google Trends for ideas in creating content to be used. Keep colors, text sizes, pictures, and design in line with what posting for. |
| 5 | Posting to Social Media Ensure created post “project” is a jpg file. When posting use the @Advantus Corp to link with company page and # for trending categories. Post to all active company accounts and share with co-workers and other departments. Tag employees who post relates to. Post only 1-2 times a week to keep from “over saturating”. |
| 6 | Social Media Accounts Maintenance Review activity and statistics weekly (What’s got attention? What hasn’t? Adjustments needed?) Update information as needed, maintain relevance across all platforms. Continue to check Google trends when planning future posts. Utilize Job Board Reviews and Google Business Reviews within SM posts to show continued transparency and desire to improve in processes. |