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Walmart Marketplace: Seller Center Item Set Up (Single & Bulk Upload)

Single Item Set Up

  • Log into Walmart Seller Central using the credentials in Bitwarden: https://seller.walmart.com/home
  • To begin setting up an item in Seller Center, select Items from the Product Catalog dropdown menu, located in the left navigation menu, and then select the Add Items button. 
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  • Next, select the create a new item link located under the Search the Walmart catalog heading to navigate to the Item Create tool.  

Item Content

  • In the Item Create tool, select an ID type from the dropdown under Item Identifier and enter the number in the text box provided. Press Enter and our system will check to see if the item has been set up by another Marketplace seller or Supplier.  
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  • If another item uses the same Product ID, there will be a match result. If we have correctly matched this item, then select the Yes, this is it button.

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  • Selecting Yes, this is it will pull up existing item details for the item. You will need to create your own SKU for this item since these are specific to each Marketplace seller.

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**NOTE: If you already have this item in your catalog, the existing SKU will populate and you can edit the item.

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  • If you select the Not my item button, you must fill in the required fields (i.e., Item Name and Category) at the top. Additional required fields will appear after you select a category.

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If you aren’t sure which category to select, refer to the Item Categorization Guide.

  • Next, fill in the required attributes for this item. 

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Item Attribute Tips This section provides a couple of notes about attributes and how to create the best listing for customers. 

You can hover over the blue circle icon to view a definition of the attribute.

7468 - Info bubble.png Use the + Add to the left of certain fields to add additional details as needed (e.g., attributes like Key Features, Nutrients, and Fabric Materials). 

Using the + Add option adds additional values (e.g., multiple images and multiple nutritional values) and these will appear on the item listing in the order they are entered.

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  • Once you’ve filled out the Item Content tab as completely as possible, select the Imagery & Media tab. 

Item Images 

  • You will add product images in the Imagery and Media tab.
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  • If you have images saved to your computer that you want to upload, select Image from the Add Images drop-down.

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These uploaded images will be hosted on Walmart’s servers. If you have published the images elsewhere, select Import Images by URL. Make sure that your images adhere to the guidelines in Guidelines & Requirements for Product Listing Images

Make sure that the image you want to appear first on the Item Page and in search pages is set as the Primary Image. If it isn’t, select Set as primary under the Actions column. If there are images you do not wish to include, select Mark as deleted to remove them.

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If you have more than three images, you can rank the order they appear under the Rank column. The Primary Image is not ranked.
 

Item Offer

  • Next, select the Offer tab. Fill in the required attributes (e.g., Selling Price and Shipping Weight) along with any additional information you want to provide.

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Marketplace sellers setting up items will see a Restriction Type dropdown. You can select an option for a restriction (e.g., Commercial, Illegal for Sale or None). 

 The following columns are conditionally required. You must complete the following attributes if you choose the first two options: 

  • States: List all states where your product should not be sold for legal or commercial reasons separated by a comma. (E.g., CA, IL, IA, MN, NY, UT, TX). 
  • Zip Code: List all zip codes where your product should not be sold for legal or commercial reasons separated by a comma. (E.g., 86401, 50432, 99543, 23451, 88231). 
     

**NOTE: You are responsible for the accuracy of the information provided and ensuring that it complies with all laws, regulations and licensing requirements regarding the sale, shipping, transportation and delivery of these items.  

Marketplace sellers that select  None  do not have to fill out the additional fields.  

Complete Setup

When you have filled out the relevant attributes and conditionally required fields, green checkmarks will appear next to each tab and the Submit button will activate. When you are finished with your new item setup, select the blue Submit Item button located at the bottom of the page.

**NOTE: You cannot submit the item until all required fields are complete. Please allow up to 4 hours for the feed upload to process. Review Feed Status in Seller Center to understand how to track the status of your item. 

Update Netsuite

  • Update Customer Item Details (CIDs) in NetSuite
    • Open Customer: 34WLMK > Click Sales & Marketing tab > Customer Item Details > Click New ADV Customer Item Detail 
    • Enter the Item number under item Details. 
    • Enter the item number from Seller Central in Customer Item Number, click Save. 

Bulk Upload

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  • Select the Walmart template link located under the Upload a spreadsheet heading.
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  • Choose your preferred fulfillment type. 
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  • After you choose your fulfillment type, you can download a spec sheet for each of your item categories. Choose up to seven item categories from the Find a Category dropdown menu under the Full Setup heading and then select Apply.
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  • After selecting Apply, the category dropdown will display the number of categories you selected. Verify that the number of categories is correct and then select the Download button to download the Full Item Spec. 
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The file that downloads has up to seven sheets in the Excel workbook. Choose the correct category sheet for the items you are setting up (e.g., choose the correct tab for the items) to make sure your item is assigned to the appropriate shelf.

  • Attributes vary by category, so if you aren’t sure which category to select, refer to the Item Categorization Guide. Once an item is set up with the appropriate spec category, the system assigns a Product Type. The Product Type determines the Contract Category and referral feesl for your item. 

Updating an Item Category After Upload

If the item was initially set up under an incorrect spec category, you can update the category using the Single Item Edit tool. You can also download the Full Item Spec sheet for the correct category and submit the item again.

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Fill Out the Spec

The full item spec is designed to simplify item setup. The attributes in the full item spec are in color-coded sections based on requirements and recommendations. To get the most out of the new full item spec, please carefully review all the attributes and fill out the spec as completely as possible.

The first section of the full item spec is Required to sell on Walmart.com. Be sure to completely fill out the applicable cells. These fields must be populated for your item to be set up on Walmart.com. If any of these fields are missing, your upload will result in feed errors.

**NOTE: Do not enter a dollar sign ($) in the Selling Price column when you’re entering the item’s price. The Shipping Weight column should be a number only. All dates should be entered as YYYY-MM-DD (2020-05-15) or the spec will return with errors.  

Next, you’ll fill out the “Required for the item” to be visible on Walmart.com section.

 Once you’ve finished filling out the required information, you will see additional sections for you to fill out to make searching and customer browsing a richer experience. While these attributes are recommended to help customers find the item on-site, the more information provided, the better the customer experience.

Reminder

The attributes will vary by product category. Please ensure that you’re using the correct spec sheet to avoid unnecessary listing issues.
Finally, there are optional attributes that you may choose to utilize including lag time, start and end dates if you are setting up an item that’s only being sold for a short time, and hazmat information.

**NOTE: Any fulfillment lag value greater than 1 day will need an exemption and must be submitted using the Bulk Lag Time Update Spec. Please refer to Request Lag Time Exemption for more information. All fulfillment lag values greater than 1 day entered in the Full Item Setup Specwill be reset to 1.  

Definitions & Examples

If you want to understand more about each field, select, double click, or enable wrap text in the 6th row to see attribute explanations and examples.

Important

Do not change any data that is visible in this row. All product information should be entered in rows 7 and below.

This cell also displays:

  • Whether you should be entering text, a decimal, an integer, etc.
  • The character limit for the field

Utilize search (Ctrl+f) to search for keywords to find specific attributes.

Provide Additional Images

If you have more than one image, navigate to the Images columns. The Full Item Spec allows sellers to add additional images upon item setup. Additional images can be added using the Item Maintenance Spec or Single Item Edit. Instructions for providing more images than the allotted columns, please review Multi-select Attributes below.

Make sure your images follow the Guidelines & Requirements for Product Listing Images.

 Add Multi-select Attributes

Marketplace sellers can choose to add more information for certain attributes. We call these Multi-select Attributes and they can be identified by a plus sign next to the attribute title.

 While every category has different attributes, some of the most common multi-select attributes are:

  • Key Features
  • Additional Image
  • Color
  • Variant Attributes

These attributes can have as many entries as required by your item. The first three are included in the downloaded spec. To add more, right-click the attribute title, or use the Excel Ribbon to add a new column to the sheet.

**NOTE: The new column will automatically be added to the left. If you want to add columns to the end of a section, select the nearest column on the right.

Copy the information from the attribute next to it (highlight the cells in rows 4-6) and paste it into the corresponding new cells. If you would like to keep track of how many additions, you can choose to change the numbers in row 4 (optional).

Conditionally Required Attributes 

Some attributes are conditionally required, which means that if you fill out one attribute, the associated cell must be filled out as well. Failing to select the appropriate conditionally required information will lead to data errors. 

Sales Restrictions

Restriction Type columns are conditionally required. 

  • Restriction Type: Indicate the restriction type: Commercial, Illegal for Sale, or None.
  • States: You must list all states where your product should not be sold for legal or commercial reasons.
  • Zip Codes: You must list all zip codes where your product should not be sold for legal or commercial reasons.

**NOTE: You are responsible for the accuracy of the information provided and ensuring that it complies with all laws, regulations, and licensing requirements regarding the sale, shipping, transportation, and delivery of these items. Failure to accurately report information may lead to item removal, account suspension or termination.

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Additional Product & Offer Attributes

To provide information for product attributes not included in the Full Item spec, add them using Additional Product Attributes. Use camelCase for the Additional Product Attribute Name. (Camel Case indicates the separation of words with a single capitalized letter. Example: fabricColor, recommendedRoom)
 

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To provide information for offer attributes not included in the Full Item spec, add them using Additional Offer Attributes*. Use camelCase for the Additional Offer Attribute Name. (Camel Case indicates the separation of words with a single capitalized letter. Example: shopVariantId, shopProductId)

*Additional Offer Attributes are for Shopify Sellers only. 
 

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Refurbished Item Attributes 

If you are part of the Walmart Restored Program, set up eligible items and select Restored from the dropdown. 

Approved Restored Categories

Arts & Crafts 
Cameras & Lenses 
Cell Phones 
Computers 
Computer Components 
Electrical 
Electronics Accessories 
Electronics Cables 
Electronics Other 
Garden & Patio
Grills & Outdoor Cooking
Hardware 
Health & Beauty Electronics 
Home Décor, Kitchen & Other 
Household Cleaning Products & Supplies 
Instrument Accessories 
Large Appliances 
Office
Software 
Sound & Recording 
TVs & Video Displays 
Tools & Hardware Other 
Tools 
Vehicle Parts & Accessories 
Video Games 
Video Projectors
Plumbing & HVAC 
Printers, Scanners & Imaging 

**NOTE: This section is only for Marketplace sellers who are approved to sell refurbished items through the Restored Program. This is an invite-only program at this time, Marketplace sellers who are included in the program can access the help documentation linked in the communications from the Restored team. Do not use these columns unless you are an approved Restored seller or your file will return with errors. 

Provide Original/New Product Identifier 

Once you have selected the Condition, you must enter accurate data in the following columns: 

  • Original Product ID Type: Select the product ID type from the dropdown. 
  • Original Product ID: Provide the original product identifier of the item as if it were new. 
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Tips

If you are copying data from another file, you must right-click to perform Special Paste and select Values. If you fail to do this correctly, your file upload may return feed errors.

Exercise caution when setting up your SKU and Product ID, as these are difficult to change later. We do not recommend using EANs. If you ever need to update the SKU or Product ID of your items, you can find detailed instructions in Update an Item’s SKU* and Update An Item’s Product ID*.

Your product’s Description and Key Features should follow the guidelines in Guidelines & Requirements for Product Title, Description, & Features*.

Tax codes will be automatically assigned to your new items. We recommend allowing the system to assign your tax code during item setup. If you wish to change the code after your item is set up, you can do so in the Item Maintenance Spec. For help identifying the ​Product Tax Code, see Current Tax Codes For The Walmart Marketplace*.

Main Image URLs should be the URL where the image is hosted. If you are using Walmart’s internal SFTP to host your images, then you can use the following for this field: partnerId/dirname/imagefilepathname. For additional guidance on images, please review Guidelines & Requirements for Item Images*.

*The articles referenced above may not have the current Full Item Spec screenshots since some Marketplace sellers are still using the old experience. However, the processes and rules are the same.

Upload the Completed Spec

In the same dashboard where you downloaded the file, you can upload the Spec by either dragging and dropping your file into the drop zone or clicking the click link to select the file from your computer’s file explorer.

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** NOTE: If you try to attach the wrong file type (png, jpg, etc.), an error message will appear until you attach the right file type.

Pre-validation for Full Item Specs

After you upload a completed spec, our system automatically performs a scan of the document. We check for missing required attributes, incorrect data types, invalid check digits, copy-paste into the wrong fields, and other common errors within a few seconds. If your spec fails pre-validation, you will see an error message, and a report automatically downloads. 
 

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In the error report, you can easily identify the number of errors and the error descriptions in columns A & B. The cells that contain errors are highlighted in yellow.  
 

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Simply correct the errors and re-upload the error report with the corrected information. Once your upload passes pre-validation, navigate to the Feed Status dashboard to continue the setup process.

Track Feed Status

You can begin to track the status of your upload about one minute after you submit it. Navigate to Activity Feeddashboard under Product Catalog in the left-hand navigation.

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To see your Bulk Item Setup feed, select Item Setup from the Feed Type dropdown.

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 The file you just uploaded will have a Feed ID generated with today’s date and time. The Feed Status page shows the following information:

  • Feed ID: The reference ID of your feed.
  • Feed Type: There are several different feeds, Item Setup, Item Maintenance, Inventory, WFS conversion, etc.
  • Fulfillment:  Seller Fulfilled or Walmart Fulfilled for WFS sellers.
  • Date & Time: The date and time of file was submission and processing.
  • Status: The status of the file.
  • Submitted: The number of SKUs submitted in the file.
  • Processed: The number of SKUs that processed successfully.
  • Pending: The number of SKUs still pending Item Setup completion.
  • Errors: The number of errors encountered. The eye icon in this field will open an error message page.
  • Error Report: Click the download icon to receive an Error Report Spec.

To see the errors for the SKUs you submitted, locate the Errors column, and click the blue eye icon. You will see a list of the SKUs in your feed that have errors, as well as the reason for the error. You can also click the download icon in the  Error Report column as an Excel file. Use these columns to resolve spec errors as described in the next section.

Resolve Spec Errors

Marketplace sellers can still have errors in the Full Item Setup spec file after passing pre-validation. Always check the Errors column of your Item Setup feed to make sure there are no additional errors to address before your items are set up. 

To resolve the errors in your Item Setup feed, review the errors in the Feed Status dashboard. Locate and resolve the errors listed in the Full Item Spec file, in the downloaded Error Report Spec, or individually in Seller Center. Save the corrected spec(s) as described above.

Error Report Spec

The file that you will receive when you click the download icon in the Error Report column is the full item spec with highlighted errors. You will see the number of errors and descriptions in columns A & B. The cells that contain the errors are highlighted in yellow.

*NOTE: The error spec report below is only available for Marketplace sellers using the most current version of the Full Item Spec sheet (4.0 or newer) available in Bulk Updates.
 

Find the highlighted cells and fix the errors. Once you have completed the changes, save the error spec in the same file type as downloaded. You do not have to make any other changes to the spec, the highlighted cells and new columns can stay.

You can upload the Error Report Spec with the corrected information in theAdd Items in Bulk dashboard and track the status of the new feed to verify that the errors are resolved.
 

Resolve Single Errors

You can also resolve Item Setup errors directly in Seller Center for individual items. Select the blue eye icon under Errors and choose Fix Error. 
 

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This opens a Single Item Edit view with your submitted item details filled in. Navigate to the tab or section highlighted in red and fix the error(s). When your updates are complete, select Submit
 

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Updated on July 6, 2023
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