See the below example of the Walmart spreadsheet the Sales Specialist are required to complete for item setups on Walmart.com. Each image URL has to be unique (i.e. Main Image, Additional Image 1, 2, etc.).
Rich Media Video Asset URLs:
- Should end in the .mp4 file type to follow best practices
- Must have no redirects
Rich Media Closed Captioning URLs:
- Should end in the .vtt file type to follow best practices
- Must have no redirects
Rich Media Accessibility Vendor Checklist:
- Accessibility (A11y) ensures people with disabilities can perceive, understand, navigate, and interact with any website or app
- Rich media must meet these guidelines to be compliant with A11y
For videos with only music, the best practice is to put a single [MUSIC PLAYING] caption frame that drops off screen after 10 seconds or so.For videos with no music, no audio, and no sound, the best practice is to put a single [NO SPEECH] caption frame that drops off screen after 10 seconds or so.
Image URLs:
- Should end in an image file type (.jpg, .png, etc.) to follow best practices
- Must link to a public image file that loads as an image
Please note that the maximum file size for each image is 5MB.
There are limitations on whether a video or image can be downloaded from a given URL. For example, Walmart cannot download a video or image if:
- The URL is blocked by Infosec for security reasons
- The URL is an HTML page
- The URL contains a query
- The port of communication is not: 8080, 80, 443, or 8443
- The URL path has special characters and is not encoded
Blocked URLs
Certain domains are blocked by Walmart systems for security purposes. To submit a whitelist request for a domain, please create a case with Partner Support (Items/Inventory > Imagery > My Changes are not reflecting on-site).
Accepted Hosted URL sites:
CLOUDINARY – THIS IS THE SERVICE WE ARE USING.
Cloudinary URLs are supported for videos, and closed captioning for videos, and images. Signup for Cloudinary is free, but the service may require payment depending on your storage amount. Please follow these steps to create valid Cloudinary URLs:
- Log in to https://cloudinary.com/. The login information is saved in Bitwarden.
- Click Media Library.
- Click Upload.
- Drag and drop video or image files directly onto the screen or browse and select files from your computer. Each file cannot exceed 100 MB.
- Hover over the video or image file. Then, click Copy URL.
- To confirm the URL is valid, open a new tab in your browser and paste in the copied URL. The URL should end with the video file type (.mp4), VTT file type (.vtt), or image file type (.jpg). For details on how you can create closed captioning (.vtt) files, see the instructions here.
AMAZON
Most Amazon image URLs can be accepted if they meet the guidelines on this page. However, a small number of Amazon URLs will fail the HTTP HEAD call. If you encounter this problem, please create a case with Partner Support.
SCENE7
Scene7 URLs are supported if they meet the following guidelines:
- Scene7 default links need to be reformatted to work with Walmart systems
- Your Scene7 account manager can create rules in the Scene7 portfolio to modify how videos and images are exported
- The following link has acceptable formatting: http://s7d5.scene7/is/image/sellername/WalMart/262825.jpg
PHOTOBUCKET
Certain Photobucket URLs are not supported if they load as HTML pages even when the URL ends in a valid file type.
DROPBOX
Dropbox URLs are not supported.
IMGUR
Imgur URLs are supported. Please follow these steps to create valid Imgur URLs:
- Go to Imgur and upload your image or video file. You can drag and drop the file directly onto the screen or select the file from your computer. Edit the image/video and file size as needed.
- To create the image or video URL, right-click on the image or video and select Copy Image Address or Copy Video Address. Do not click the Copy link button as it will generate an HTML link that is not supported in our system. You will get an error in Item 360 if you submit the Copy link URL.
- Paste the copied image or video address into a new tab in your browser. It should display the image or video with no additional website information. Paste this URL into the image or video attribute field when setting up or maintaining items. Valid imgur links begin with http://i.imgur.com and end with the image file type (e.g., .jpg, .png) or video file type (e.g., .mp4).
