Packaging Creation
File Structuring:
- All packaging will be designed using the latest version of Adobe Illustrator unless stated otherwise.
- Elements and images should be in CMYK mode unless specified differently.
- Document effects raster settings must be set to 300 DPI.
- Artboards should align with the outermost cut lines and be named descriptively.
- A minimum 0.125″ bleed must be defined in the document settings unless otherwise requested.
- Ensure die lines, product placements, foil or special prints, and artwork layers are correctly labeled.
- Colors and fonts must adhere to brand standards.
- Logos should display the current trademarks.
- Compliance information, such as Prop65, must be listed and reviewed by knowledgeable teams.
- Copyright information should be updated with the current year every time packaging changes occur.
- Include Pantone swatches, scale, and slug information in an unprintable layer.
- The packaging file must be proofed for accuracy and at a minimum spell-checked in Illustrator.
Die Lines Requirements:
- Must be on a separate, locked layer titled “DIE LINES [NO INK]”.
- Use 100% Cyan (unless contrast is necessary).
- 1pt stroke: Fold lines should be indicated by a dotted path, while cut lines should be solid.
Saving Packaging Files
In each instance, all completed files must be saved into three separate formats:
Open Master file
- Remove all unused elements from the document artboard and layers (including blank text layers, items on the artboard, guides, and unused swatches).
- Ensure all links are embedded or packaged in a folder with the master file.
- Remove all references to proof artwork.
- File Naming Convention:
ITEM# – PRODUCT NAME – DESCRIPTION - PKG.ai
Outlined File
After creation of the master file, the Graphic Artist will create an outlined version of the artwork for production.
The outlined (OL) file will have:
- All text outlined
- All links embedded or packaged with outlined file
- Unnecessary swatches removed
- Drop shadows and effects rasterized and appearances expanded
- File name:
ITEM#_PKG-OL.ai - The outlined (OL) file will be saved in
I:\PACKAGING\Brand Name\ITEM #
Reference File
Please create a RGB JPG or a lower-resolution PDF of the outlined file in the same folder. The reference file serves as a visual guide for team members, ensuring everyone is aligned on the design elements and layout, even if they lack access to Illustrator.
The packaging must be moved to the I:/packaging folder before sending.
All .ZIP, .STX, and .RAR files created for electronic transmission must be deleted after being sent to the requester