Define Project Requirements:
Most of the required information will come from the initial photography request from the web portal. In situations where the customer or request is unclear, work closely with the client or project stakeholders to understand the purpose, target audience, and goals of the photography.
Determine Image Types:
Identify the types of images needed, such as product shots or lifestyle images. Examine the product thoroughly and identify if any photo manipulation or retouching is required. Be sure to work with the requester to understand any markings or features to remove or feature.
Standard Product Shots:
- Unless otherwise specified (e.g., a quick reference shot), all photography must be done on a clean, white set with professional lighting and a professional camera.
- Be mindful of reflections, glares, smudges, or marks on the product. Ensure hands and fingernails are clean before shooting in-use photos. Determine if the photographer should be hidden behind a white sheet.
- Try to eliminate dust and hairs before shooting. Ensure the area is clean and the white set is fresh, especially when photographing transparent items.
- Normal product photography consists of a minimum of 5 product shots, including:
- Front
- Side(s)
- Angled
- Key Features
- In-Use
- Ensure consistency in style and visual elements across all images.
- Product must be retouched.
- Files to be saved as 2500x2500px 300ppi PSD with background removed
- Determine the preferred file format for delivery (e.g., JPEG, PNG, TIFF) and color mode (RGB for digital, CMYK for print). Communicate any specific compression or quality requirements.
Lifestyle Shoots:
- For lifestyle shots, define the desired visual style, mood, and atmosphere for the photos. Provide examples or mood boards to illustrate the preferred aesthetic before shooting.
- Clearly communicate our internal location capabilities with the customer and determine if an off-site photoshoot is necessary.
- Analyze the request and confirm if manipulating a stock photo would be more efficient than setting up a room or location.
- Specify background requirements and whether props or specific settings are needed. Clearly communicate if a clean and neutral background is preferred
- Determine the color palette for the location and props to ensure alignment with the overall design and branding. Clearly communicate any color restrictions or preferences.
- Provide guidelines on composition, framing, and positioning of subjects within the frame. Specify any preferred or prohibited angles.
- Define lighting requirements, whether natural or artificial, and provide guidance on highlights, shadows, and overall lighting mood.
- Communicate any legal and copyright considerations, including usage rights, licensing, and permissions on props.