PRICING UPLOAD
The Division will provide List Prices and Customer Pricing via a Pricing Task before the New Release. Enter this when received.
Samples for Tim:
- Tim Holtz
- The Sales Specialist should ask Tim how many samples of each item he wants shipped to his house when the inventory arrives in Jax.
***Samples can be sent to Tim as soon as the items come in once the P&S Specialist advises, which is typically 2 months prior to the launch date***
Create a Promotion Code – See the link below for Wiki instructions on creating a Promo Code. You will need the dates from Product and Sourcing. You can also reference old Tim Holtz promotions to see how they were set up. https://wiki.advantus.com/knowledge-base/promotions/
CREATING ORDER FORMS (Should Occurs approximately1.5 Months Before Launch Date – Refer to email from Product & Sourcing with Timeline)
- Locate all item information in Netsuite to Projects & Items > Projects > All Active Projects. Narrow your search by selecting Craft & Hobby – Tim Holtz under the Project Division dropdown. Export the item’s details.
Create Order Forms for the following:
***Use Templates, including the cover sheet found on the Sales Operations Sharepoint> Craft & Hobby>Tim Holtz>Order Forms and click on the folder for the most recent release***
*** All Order Forms need to note that there is an overall $350 order minimum for all customers except the International Distributors. International Distributor Order Forms need to not the Must meet a $3000 order minimum and use a freight forwarder ***
***Note that the order form is a fillable PDF
***Dealer and Buying Group Order forms should include images of the product in the form, and any late items and when they will ship should be noted/bolded on the order form in the cells each item is in***
Dealers: The pricing formula will be MSRP*.5
Buying Groups: The pricing formula will be MSRP*.5*.9
Key Accounts: Order forms are all created with their customer-specific pricing. Currently, the priority/select accounts are Notions (*Notions doesn’t get an order form but does need an item set up spreadsheet, ex. linked below), Ranger, Scrapbook.com, Stampers Anonymous, *Art From the Heart, *Personal Impressions and *Craftlines. (*are international accounts we still sell directly to; all others go through Notions.
New Item Set Up Spreadsheet:
Order Forms should include:
See below for specifics on each Key Account and reference past order forms.
- Item Number
- Product Description (Marketing Display Name from Netsuite)
- MSRP
- Minimum Order Quantity = Inner Pack Quantity (*for international customers Personal Impressions, Mi Tienda de Arte, and Craftline, the MOQ should be the master carton)
- Pricing per UOM
- Blank Order Qty and Total Cost Columns
- NOTE: Tim likes products to be in alphabetical order
- NOTE: Remember to check the dates on the cover page and in the header of page 2 (release year and promotion end date).
- All order forms (exceptions noted below in key account information by customer) should note the standard promotion: 15% off orders over $500. 15% + Free Shipping (within the continental US) on orders over $1000. The discount and free freight offers is valid good through (*21-day period*)and only apply to new products and first/initial orders.
Once all Order Forms are complete, send them to Brandy for review. She will advise on any required edits.
Once Order Forms are approved, save them as Excel and one PDF document when complete in the new seasonal folder.
Sharepoint: Advantus Sales Operations-Documents/Craft & Hobby/Order Forms/Create New Seasonal Folder (Ex. Christmas 2023)
KEY ACCOUNT COMMUNICATION (Occurs approximately 1 month before launch date)
The Sales Operations Manager sends the communication to Key Accounts; the Sales Operations Manager creates the Letter, and links/documents (order forms, content, Customer item information/images) are created by the Sales Operation Specialist or requested by the Specialist from Graphics.
Pricing is customer-specific. Remember, key accounts and/or distributors like Ranger, Notions, etc., are not eligible for the 15% additional discount or free freight because their everyday pricing is better than the discount. All other customers with a 50/10 or lower everyday discount will be eligible for the 15% additional discount (with a $500 order minimum) and 15% off + free freight (with a $1000 order minimum) on their initial/first order only.
*Please see below for specifics regarding each key account.
Customer Item Info Set Up:
Should use this saved search from Netsuite:
Projects & Items > Projects > All Active Projects. Narrow your search by selecting Craft & Hobby – Tim Holtz under the Project Division dropdown and then the correct project from there (same as listed above); remove the assembled item dims and reformat to make sure text can be seen in each cell and everything looks nice to be sent to customers.
Save this file in Sharepoint, Advantus Sales Operations, Craft & Hobby, Tim Holtz. In the correct release folder, name it Customer Item Info, then the release name and year, etc. Customer Item Info TH Christmas 2023.
The Sales Operations Manager will send priority/Key Account Emails to all key accounts. USE THE TEMPLATE ATTACHED AS YOUR GUIDE. Send it to Tim for review and approval before you distribute it.
You will need a timeline from the P&S Manager to complete the dates in the template, which they should send to everyone involved to kick off the project. Here is a general understanding of this timeline.
After the above info for the customers below is sent to Sales/Key Accounts, send Tim an email letting him know that the info has been shared.
***Samples for the below accounts can be sent the week before you send the email; Samples are sent by the Sales Operation Specialist***
KEY ACCOUNT INFORMATION BY CUSTOMER:
- Notions
- Send the completed Customer Item Info Set Up Form, Marketing Content, and an Excel spreadsheet with the exact cost. They don’t need an order form. Laura Gist (lgist@advantus.com) and copy CH-Marketing@Advantus.com
- Pricing reflects their customer-specific pricing, Craft Tier 1 (50/30 discount). They do not get any additional discounts or free shipping.
- Confirm with Laura if we should send 1 sample of each new item to Shannon Vonhoven at Notions. If so, confirm contact and address with Laura and send tracking info to her.
- Ranger
- Customer Item Info Set Up Form, Marketing Content and Order Form to Laura Gist (lgist@advantus.com) and copy Ch-Marketing@Advantus.com
- Pricing reflects their customer-specific pricing, Craft Tier 1 (50/30 Discount). They do not get any additional discounts or free shipping.
- Per Tim, no samples.
- Simon Says Stamp
- Pre-orders are given to P&S, so order forms are not needed. P&S will send the quantity and pricing of the order by item to the division (Catalina). Catalina will submit it as a pricing add/update task in NS before submitting the order. Send the Customer Item Info Set Up Form and Marketing Content to heidi@simonsaysstamp.com, kbass@simonsaysstamp.com, and sarahn@simonsaysstamp.com and copy CH-Marketing@Advantus.com.
- Send 1 sample of items to Heidi Crowl and send tracking to heidi@simonsaysstamp.com.
- Pricing reflects their customer-specific pricing for seasonal launches.
- <2000 pieces 50/20/5
- >2000 pieces 50/30
- They are eligible for free freight.
- Note: Their average pricing is Tier 3; this special discount is only for seasonal and new releases.
- Scrapbook.com
- Send the completed Customer Item Info Set Up Form, Marketing Content and Order Form to Kristi.clarke@srapbook.com and Lona.fitzgerald@scrapbook.com and copy (lrogers@advantus.com) and Ch-Marketing@Advantus.com.
- No samples, per Tim.
- Pricing reflects their customer-specific pricing, Craft Tier 5 (50 discount). With a note, they are eligible for a 15% additional discount and free freight on the first order (if they reach the required order minimums).
- *NOTE: Scrapbook.com receives a Tier 5 pricing level; however, they receive an additional 10% off when invoiced from accounting. So, technically, they receive Tier 4 (50/10) pricing, but Netsuite and their order forms would only reflect 50% off the list price.
- Stamper’s Anonymous
- Send completed Customer Item Info Set Up Form, Marketing Content and Order Form to Ronda Potts at rpotts@royalacme.com and Tom Cartwright at tcartwright@royalacme.com and cc Ch-Marketing@Advantus.com.
- They receive 50/20 pricing.
- Pricing reflects their customer-specific pricing, Craft Tier 3 (50/20 Discount). They do not get any additional discounts or free shipping.
- Per Tim, no samples.
- Paula Cheney
- Send the completed Customer Item Info Set Up Form, Marketing Content, and Order Form to Paula (paula@timholtz.com) and cc CH-Marketing@Advantus.com.
- Pricing to reflect (50/50)
- Do not receive an additional 15% off or free shipping because of a deep discount.
- Art From the Heart (United Kingdom)
- Send the completed Customer Item Info Set Up Form, Marketing Content, and Order Form to Ben (info@afth.co.uk) and cc CH-Marketing@Advantus.com.
- Pricing reflects their Craft Tier 5 Pricing Level (50).
- They would qualify for the additional 15% discount (if they reach the order minimum) but not free shipping because they are in the UK.
- NOTE: They are exempt from the international requirements. They do not have to order from Notions or meet the master carton, order minimum, or freight forward expectations.
- International Distributors
- Send completed completed Customer Item Info Set Up Form, Marketing Content and Order Form to 43MTA (Mi Tienda de Arte – victorjuarez@mitiendadearte.com); 55CRLS (Craftlines – Charlotte purchase@craftlines.eu) and 55PIU (Personal Impressions – Ray Napper -ray.napper@personalimpressions.com) and copy Ch-Marketing@Advantus.com. They are the only distributors that meet all international requirements and do not have to order from Notions.
- The international distributors must meet a $3000 order min + order in master carton quantities and use a freight forwarder. If they cannot meet these requirements, they must order through Notions.
- The above are the only ones you send the information to via email.
*All international customers listed below should receive a generic e-blast from Campaign Monitor directing them to purchase from Notions. You can find the most recent one in Campaign Monitor Titled “TH Holiday 2023 – International Distributors” and update the information to reflect the most current release.
Below is the list of customers that should receive this communication. Their email addresses are in Campaign Monitor under “International Dealers & Distributors.”
| 43DHK | De Hobbykamer |
| 43SPE | Jose Sala Cabre / Scrap & Papers Experiences |
| 55TML | Treasure Mart Ltd |
| 43TSY | THE SCRAP YARD |
| 55VAE | VAESSEN CREATIVE |
| 43BME | Bome Trivitron Sanayi Urunleri Dis Tic. A.S. |
| 55RSE | RUBBER STAMP & ENGRAVING CO |
| 53NRDC | Nordic Life Business |
| 43SMI | SAFETY MEDIA INC |
*** Anyone who gets preorder opportunities must wait to place reorders until after the Dealers and Buying groups get a chance to place their initial orders***
EMAIL BLAST TO DEALERS AND BUYING GROUPS (Occurs Approximately a week before launch date)
- Login to Campaign Monitor. The username and password are located in bitwarden.
- Go to Clients and select Craft and Hobby.
- Go to SENT, located on the side navigation, to locate previous campaigns/emails.
- Select COPY to copy a previous email to edit.
- Next, you will begin editing the information within the email:
- Top image: Reach out to Chris McCahill to provide the image for the blast. This will be a front image of the catalog or a projected image from Tim.
- Body content: This will be based on the timeline set by P&S. Here is a general understanding of this timeline.
- Catalog, order form, and image links and images: place a graphics request for pictures and links.
- You must provide the final order forms to graphics@advantus.com to place on Dropbox for a link to be produced.
- The graphics team will provide a link to the Tim Holtz catalog flipbook and a Dropbox link to the image folder.
- Once the email campaign is complete, send a test email to yourself and proof. Then, send a test to internal team members and send a final test email to Tim at tim@timholtz.com.
- Once Tim approves, distribute to the dealer and buying group distribution lists. *REMEMBER, THE BUYING GROUP EMAIL IS DIFFERENT. COPY THE DEALER EMAIL, CHANGE THE NAME, ORDER FORM LINK, AND DISTRIBUTION LIST.
HOW TO UPDATE THE DISTRIBUTION LIST IN CAMPAIGN MONITOR
- Use Netsuite Saved Search Customer Price Levels here: Customer Price Levels: Results – NetSuite (Advantus Corp.).
- Go to Edit this search. Move to the Results Tab, add “EMAIL,” and preview results.
- Separate into two lists: Craft Tier 5 (Dealers) and Craft Tier 4 (Buying Groups). Label appropriately.
- Log into campaign monitor. The login information is located in bitwarden.
- Once you are logged in, go to List and Subscribers.
- Delete the existing Tim Holtz Dealer and Tim Holtz Buying Group lists and then add these new lists by selecting the green button in the upper right corner, “Create a List.”
EMAIL NOTIFICATION TO CUSTOMER SERVICE
The same day, info is sent to Sales and Key Accounts; the Sales Operations Manager should alert Customer Service to the upcoming event as they are likely getting inquiries about when Tim will release his new products. It is vital to stress that they cannot share this info with any customer who contacts them until the Launch Date. Advise them the discount + free shipping only applies to the opening order. All re-orders are subject to their standard price and must be paid to ship.
Include the following links/attachments:
- Link to the online catalog
- Link to images on Dropbox
- Link to the content
- Dealer Order Form
- Buying Group Order Form
- Forward the email blast and provide the dates it will be sent.
Lastly, send an email internally notifying all team members of the launch information: (Advantus Customer Service <customerservice@advantus.com>; Amanda Acala <aacala@advantus.com>; Tracey Anderson <tanderson@advantus.com>; Beth Bayouth <bbayouth@advantus.com>; Laura Gist <lgist@advantus.com>; Laura Rogers <lrogers@advantus.com>; Catalina Vargas <cvargas@advantus.com>; Jill Lowe <jlowe@advantus.com) This must be done before any information going out to Key customers. The Sales Operations Manager should send the key account emails to Customer Service before sending them.
Attach a copy of the Content and Customer Item Information and a link to the images.
A follow-up email with a catalog copy should be sent to Customer Service when available.
See attached for the Template:
Additional Notes:
- Enter any additional information, such as late items, exceptions, etc.
IMPORTANT INFO
Free freight is only applied to US shipments. International dealers can get free freight from Advantus to their freight forwarder but will pay freight from there. Customers who receive an everyday discount greater than 50/10 are not eligible for the 15% discount or the free freight.
Simon Says Stamp, Notions, and Scrapbook.com may work with Tracey directly to purchase bulk quantities of select products (typically seasonal). Tracey will communicate this pricing to the sales specialists so they can approve the price variances at this special pricing. These accounts will also place additional orders for other new-release products, so regular pricing must also be entered into Netsuite.