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  5. Marketing – HEB Item Set Up Definitions

Marketing – HEB Item Set Up Definitions

Product Type:Indicates if the Product is intended to sell to the customer (sellable) or not (non-sellable).
Merchandise Type :Depending on the Product Type (sellable or non-sellable) there are different sub types
BDM :Business Development Manager, also know as Category Manager or Buyer.
Class :Represents an items grouping or hierarchy within HEB reporting. Class is derived from the Commodity selection.
Commodity :Each buyer has a set of commodities that he/she is responsible for. Commodity is another level in HEB’s reporting hierarchy. Class is derived from the Commodity selection.
Sub Commodity :Each commodity has a set of sub commoditites. Sub Commodity is another level in HEB’s reporting hierarchy.
Product Description :Describe the product within the space allowed. You will have another opportunity to key a longer, more Customer Friendly description.
Brand :Select the Branded Trademark of the product. If the brand does not exist, request that it be added using the Request New Attribute button
Cost Owner :Select the name of the company that is accountable for the cost of the product. If the Cost Owner does not exist, request that it be added using the Request New Attribute button
Top to Top Vendor :The Top to Top Vendor is the Parent Company of the Cost Owner selected. This is derived from your Cost Owner selection
Country :Select the country where the product was manufactured. If it was manufactured in many countries, select the country where the majority of the product originates from (by list of ingredients).
UPC Type :HEB UPCs are for HEB Branded products only. PLUs are for store manufactured, Fresh items (Produce) and/or Bulky products. Most of the products will have basic UPCs.
Unit UPC :The sellable UPC on the product. To validate the UPC, the check digit is required.
Bonus Flag :Is the UPC a Bonus UPC?
Total Retail Size :Provide the total volume for the retail unit. Example 6 12oz cans would read: 72
Retail UOM :Provide the unit of measure for the retail unit. Example: oz, each, inches, loads, etc.
Retail Length :Provide the retail unit length in inches. This is used for shelf space analysis.
Retail Width :Provide the retail unit width in inches. This is used for shelf space analysis.
Retail Height :Provide the retail unit height in inches. This is used for shelf space analysis.
Retail Size :Provide the retail unit pack/size. Example 6 12oz cans would read: 6/12oz
Sub Brand :A cluster of products that have the same brand or a cluster of brands that have another level of trademarks.
Packaging :How is the retail unit packaged? In a cardboard box, in plastic shrink wrap?
CFD1 :This is the full Customer Friendly Description that will be shown on the shelf describing the product. There are two lines to the CFD. Line 1 captures the Brand and Product.
CFD2 :This is the second line of the CFD. This should capture product descriptors.
Family code 1 :Family Codes is a 3 digit numeric code that the Point-of-Sale system uses to validation coupons. Not all candidates have a family code.
Family Code 2 :Family Codes is a 3 digit numeric code that the Point-of-Sale system uses to validation coupons. Not all candidates have a family code.
Restricted Sales Age Limit :Is there a law restricting the sale of the product to certain aged individuals (Alcoholic Beverages, Tobacco, Pseudephendrine, Abusive Chemicals)?
PSS Dept :PSS Dept is defaulted based on the selection of Commodity. Although it is defaulted, the use is able to select from all available options.
Drug Fact Panel :Does the product contain a Drug Facts Panel on the packaging? This affects the products taxability.
Purchase Time Restrictions :Is there a law restricting the sale of the product to during certain hours?
Quantity Restricted :This flag will force the cashiers to enter the number of items at the point of sale (quantity key)
Taxable :This indicates if the item is taxable or not at the Point-of-Sale. Valid Values are Y and N. Taxability is defaulted from the sub-commodity, but may be overriden for exception items. If an item has a drug fact panel, it may change it’s taxability.
Food Stampable :This indicates if the state allows Lonestar to be used to purchase the item at the Point-of-Sale. Valid Values are Y and N. Food Stamp flags are defaulted from the sub-commodity but may be overriden for exceptions.
Deposit UPC :
Labor Category :Valid Values are 1-50. This indicates how the item is categorized for labor scheduling purposes. The values are different amongst HEB departments.
Abusive and Volatile Chemical :
Suggested Retail :This is the vendors suggested retail price point
Preprice :The Products price is printed on the package.
% Off Preprice :This is used to indicate that a percentage amount will be taken off the PrePrice retail of the candidate
Cents Off :The actual amount (cent off) the labelled price.
Sold by Weight :This indicates if the candidate is sold by the pound. Valid Values are Y and N.
Critical Item :Used to determine how the item will be priced when using the margin matrix. N-Normal; the price will be established based of the middle of the high-low margin. S-Sensitive; the price will be established based off the low end of the high-low margin. P-Profit; the price will be established based off of the high end of the High-Low Margin.
Tobacco Tax :
Retail :This is the price that the candidate will be sold at the point-of-sale.
Matrix Margin :This is used if you want the Margin Matrix to produce a retail based on the sub-commodity margins and the candidates criticality (Critical Item Flag).
Retail Link :This is used if you don’t want to set a retail but rather link this candidate to an existing candidate and have them share retails.
Action Code :A Number that represents a text string on the day-glow tag of the candidate
Graphics Code :A number that represents an image of cooking method and time to prepare the scale candidate
Nutrition Statement :Code(s) that lists the nutrition information on HEB labelled products (Scale Labels)
Ingredient Statement :Code(s) that lists the ingredients on HEB labelled products (Scale Labels).
Scale Description :This is the description that is used to print on the Scale Label of the product.
FSA :Indicates if the product is FSA (Flex Spend Account) eligible.
PSE :Indicated if the prouduct contains Pseudeophedrine (PSE)
PSE Grams :The number of PSE grams
NDC :
Drug Abrreviation :
Drug Schedule :
Average Wholesale Cost :
Direct Cost :
Case Description :This description is used to describe the case
Channel :How will the candidate be shipped to HEB? Through our warehouse supply chain (Whse) or directly to the store (DSD-Direct Store Delivery)
Catch Weight :Indicates that the case is received by the pound and reconciled by the pound. Normally done in fresh meat and seafood.
Variable Weight :Utilized for billing. If the case is received by the case but reconciled by the pound. If Pack is 1 = Variable Weight should be Y and the product should be priced by the lb. If variable weight is > 1, then Variable Weight should be N.
None (CW/VW) :
Master Pack :The total number of retail units in the master case.
Master Pack Length :The length of the longest side of the master case in inches and tens of inches.
Master Pack Width :The width of the master case in inches and tens of inches.
Master Pack Height :The height of the master case in inches and tens of inches.
Master Pack Cube :The calculated cube of the master case: (Width X Length X Height)/1792
Master Pack Weight :The weight of the master case in pounds.
Ship Pack :The number of retail units in an HEB pack/inner pack/ship pack/store pack. This must be equal to or a multiple of the Master pack.
Ship Pack Length :The length of the longest side of the ship case in inches and tens of inches.
Ship Pack Width :The width of the ship case in inches and tens of inches.
Ship Pack Height :The height of the ship case in inches and tens of inches.
Ship Pack Cube :The calculated cube of the ship case: (Width X Length X Height)/1792
Ship Pack Weight :The weight of the ship case in pounds.
Unit Factor :An ordering unit that does not directly relate to dollars, pallets, cube, layers, or dozens. Used to determine credit towards achieving the Vendor’s brackets when the bracket is based on a point system.
Case UPC :The scan bar that identifies the case, 13 digit numeric field plus a check digit.
Code Date Flag :Indicates if the candidate is date labelled; Sell by Date, Expiration Date, etc.
Max Shelf Life Days :The length of time a product has from the date of being packaged to the date it must be used/consumed by the customer. Valid values are 0-3650 days.
Inbound Specification Days :The required minimum amount of days remaining on the product tat the time of warehouse receipt. Inbound specification days must be greaters than 0 and less than max shelf days if the Code Date Flag is Y.
Reaction Days :The date procurement partners must determins the disposition on a close date product. Based on balance on hand vs demand; a plan must be established. This must be greater than zero and less than inbound spec days if the Code Date is Y
Guarantee to Store Days :The amount of days the store is guarunteed to sell the product. This must be greater than zero and less than recation days if Code Date = Y
One Touch :Indicate if the case pack is One-Touch. Select from the list of values.
Vendor :If you are delivering the case via Warehouse, your vendor number is your HEB bicep vendor number. If you deliver DSD, this is you HEB AP Vendor number.
VPC :Vendor Product Code is a unique identifyier of your case.
Guarantee Sale :Wil the vendor gaurntee the sale of this item and pickup unsold store and warehouse inventory if required?
Deal Offered :Will the vendor follow this candidate with an off-invoice, bill back or promotional deal?
List Cost :The case cost (ship if available) of the vendor pacj prior to any allowances.
Vendor Tie :The number of cases on a pallet layer from the vendor to the HEB warehouse.
Vendor Tier :The number of layers on a pallet from the vendor to the HEB warehouse
Seasonality :Indicate if the case is purchased seasonaly. Select from the list of values.
Seasonality Yr :Indicates the year the item is being seasonaly purchased for.
Cost Link # :A HEB generated 4 digit code linking warehouse case packs together so that they share costs and allowances.
Cost Link to Item Code :
Unit Cost :This is the List Cost divided by the Ship Pack to get cost per retail unit prior to any allowances.
Expected Weekly Movement :The number of packs/cases projected to move on a weekly basis
Container Size :
Pickup Point :
Freight :
Minimum Qty :
Color :
Inco Terms :
Proration Date :
Rate% :
Minimum type :
Instore Date :
HTS :
Duty :
Agent% :
Warehouse Flush Date :
Carton Marking :
Cost Group :HEB Stores and Store Groupings with like costs specific to DSD products
Ingredient Statement Number :A four digit number that represents the list of ingredients for a given scale eligible candidate.
Nutrition Statement Number :A four digit number representing the list of nutritional facts for given scale eligible candidate. Will be equal to the PLU number.
English Label Description Line 1 :Line one of the description listed on the scale label.
English Label Description Line 2 :Line two of the description listed on the scale label.
Pre-Pack Tare :For fixed weight candidates, enter the net weight (excluding packaging). For variable weight enter the weight of the packaging only. (For a 7 ounce fixed weight candidate key 0.07. For variable weight candidate, if the packaging weighs 2 ounces, enter 0.02)
Service Counter Tare :Should match pre-pack tare for F&D Market Only.
Force Tare :Requires Central Market to pick a small/medium/large package when printing scale labels.
Shelf life Days :The number of days between being labeled for sale and being sold or pulled from the shelf for shrink. This is the max number of days that a candidate is available for sale.
Label Format 1 :The primary format of the scale label. Used for F&D Market only.
Label Format 2 :The secondary format of the scale label. Used for F&D Market only.
Updated on June 2, 2021
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