Marketing – Advantus Prefixes for SPR & Essendant

Prefix               Brand

AVT                 Advantus

ANG                Angler’s

ACE                 Ace Staplers

GEM                GEM

GNM                General Mills

KAR                Kar’s

KLS                 Butter Cookies

LNE                 Lance

MRS                Mar’s

NFG                 Nabisco

REA                 Read Right

CVR                 Carver Wood

VRT                 VertiFlex

LED                 Ledu

MER                Merriam-Webster

BSN                 Business Source (SP Richards Private Label)

UNV                  Universal (Essendant Private Label)

Notes:

For SPR—McGill will fall under the AVT prefix