The I:\ drive should be strictly controlled and accessible only to the graphics department. This measure ensures that the integrity of the files is maintained. Any actions such as deleting, renaming, or restructuring files can disrupt linked files and cause significant issues. Therefore, these actions should only be performed with the explicit approval of the graphics supervisor. This policy helps prevent accidental data loss or corruption and ensures that all changes are carefully monitored and managed.
Furthermore, any files intended for vendors or external clients must receive approval from the graphics team before sending. Often, these files require updates to meet packaging standards and international regulations. Therefore, it is advisable to request the necessary files from the graphics team rather than gathering them yourself.
ADVERTISING – Files related to advertising, including eblasts, print, and web ads.
EMAIL MARKETING – Content for email blasts and marketing campaigns.
GRAPHICS DEPARTMENT – Tools, programs, and temporary working folders for the Graphics Team.
LITERATURE – Catalogs, sell sheets, instruction sheets, product inserts, etc.
LOGOS – Logo files for Advantus brands and customers.
MERCHANDISING – POP displays, signs, shelf labels, etc., used in retail environments.
MISCELLANEOUS – Random files that don’t fit within the other categories.
PACKAGING – Product packaging labels, header & backer cards, etc.
PRESENTATIONS – Internal and external presentations.
PRODUCT ART – Artwork provided to vendors for product creation.
PRODUCT IMAGES – Retouched and properly sized images of Advantus products.
RENDERINGS – Fake images and POGs representing products.
STYLE GUIDES – Instructions for maintaining consistent branding materials.
TRADESHOWS – Reference pictures, tradeshow signage, booth layouts, and tradeshow-specific print materials.
VIDEO – Files used in editing and producing videos.
WEB – Files used in editing and producing websites, including social media content.