Marketing Display Name Guideline Formula by Collection
Basic: [Brand] + [Collection] + [Size] + [Trunk], + [Color]
Classic: [Brand] + [Collection] + [Size] + [Trunk with Lock], + [Color]
Essential: [Brand] + [Collection] + [Size] + [Trunk with Lock], + [Color]
Explorer: [Brand] + [Collection] + [Size] + [Trunk with Wheels & Lock], + [Color]
Rover: [Brand] + [Collection] + [Size] + [Trunk with Wheels and One Carry Handle], + [Color]
Traveler: [Brand] + [Collection] + [Size] + [Trunk with Wheels & Lock], + [Color]
Under the Bed: [Brand] + [Collection] + [Size] + [Trunk with Wheels & Lock], + [Color]
31”: [Brand] + [Size] + [Trunk with Wheels & Lock], + [Color]
Details:
- Brand Name: Enter Seward Trunks
- Collection: Enter the Collection
- Size: Enter the trunk size
- Trunk with feature: Enter the word Trunk with and list the features
- Comma: Enter a comma
- Color: Enter the Color listed in NS
Bullet Point Guidelines by Collection
- Bullet 1: Main selling point/ ideal uses
- Bullet 2: Main selling feature listed in the Marketing Display Name i.e. Wheels
- Bullet 3: Second main selling feature in Marketing Display Name, if listed, i.e. Lock
- Bullet 4: Next feature
- Bullet 5: Next feature
- Bullet 6: Next feature
- Bullet 7: Next feature
- Bullet 8: Material
- Bullet 9: Dimensions
Basic:
Classic:
Essential:
Explorer:
Rover:
Traveler:
Under The Bed:
31″ Trunk
Featured Description
Try to include most of the follow “Do’s”:
- Who: Who would buy this?
- What: The item name
- When: When would be a good time to use this? i.e.- campers and dorms
- Where: Where might someone use this?
- Why: Why would the consumer need this product? What are the main features that set it apart from a competitor item, or any other similar item.
- Use SEO keywords that make sense, but don’t “stuff” too many keywords, or people won’t read the description.
- Research Google for reviews on the product if it already exists to address customer concerns or find common uses that weren’t thought of previously.
- Use the Copy.ai account to assist with copywriting – login information is located in Bitwarden.
Do Not’s:
- Do not mention “value,” “price,” or any other words that are indicative of the cost associated with the item.
- Do not use words that have a negative connotation like “cheap,” or any other issues like “eye strain?” Keep descriptions positive and light. If you must, use a hyphen to create a “problem-solving” statement like “scratch-resistant”.
Basic: The Seward Basic 30″ Trunk is a durable storage for any room in your home. Easily stow away infrequently used items such as bulky linens and seasonal clothing. This trunk features classic nickel hardware with black binding and nickel corner guards. Dual lock-down latches help keep dust and moisture out. Basic Collection trunks feature one front handle for easy moving.
Classic: The Seward Classic 30″ Trunk is the perfect storage solution for any room in your home. Ideal for small space living or stowing away infrequently used items such as bulky linens, seasonal clothing or decorations, memorabilia and keepsakes. This trunk features classic nickel hardware with black binding and nickel corner guards. The dual lock-down latches help keep dust and moisture out. The push-button center latch has an optional locking feature (includes keys). For additional security, add a padlock. The trunk also has one front handle for easy moving.
Essential: The Seward Essential 30″ Trunk is the storage perfect solution. Dorm dwellers can easily store bulky seasonal clothing, textbooks and more in the must-have trunk. This trunk features classic nickel hardware with black binding and nickel corner guards. The dual lock-down latches help keep dust and moisture out. The push-button center latch has an optional locking feature (includes keys). For additional security, add a padlock. The trunk also has one front handle for easy moving.
Explorer: The Seward Explorer 30″ Trunk is the perfect storage solution for any room in your home and on the go. This wheeled trunk is a camper’s ideal packing solution as well as a dorm dweller’s mobile furniture piece with ample storage. It features classic nickel hardware with black binding and nickel corner guards. The dual lock-down latches help keep dust and moisture out. The push-button center latch has an optional locking feature (includes keys). For additional security, add a padlock. The trunk also has two handles, one on the front and one on the side for easy moving and control.
Rover: The Seward Rover 30″ Trunk is the perfect storage solution for any room in your home and on the go. This wheeled trunk is a camper’s ideal packing solution as well as a dorm dweller’s mobile furniture piece with ample storage. It features classic nickel hardware with black binding and nickel corner guards. The dual lock-down latches help keep dust and moisture out. The push-button center latch has an optional locking feature (includes keys). For additional security, add a padlock. The trunk also has one side handle for easy moving.
Traveler: The Seward Traveler 30″ Trunk is the perfect storage solution for any room in your home and on the go. It is a camper’s ideal packing solution as well as a dorm dweller’s mobile furniture piece with ample storage. This trunk features classic nickel hardware and metal binding. The dual lock-down latches helps keep dust and moisture out. The center latch features a push-button latch with a locking feature (includes keys). Add a padlock for additional security. The trunk also has two handles for easy moving and control.
Under The Bed: Tuck away bulky linens, holiday decorations, keepsakes, or seasonal clothing in the Seward Under the Bed 31″ Trunk. This trunk features classic nickel hardware with black binding and nickel corner guards. The dual lock-down latches and tongue and groove closure help keep dust and moisture out. The push-button center latch has an optional locking feature (includes keys). For additional security, add a padlock. Wheels and a side handle make this trunk easy to move and store.
31″ Trunk: The Seward 31″ Trunk is the perfect storage solution for any room in your home and on the go. It is a camper’s ideal packing solution as well as a dorm dweller’s mobile furniture piece with ample storage. This trunk features classic nickel hardware with black binding. The dual lock-down latches helps keep dust and moisture out. The center latch features a push-button latch with a locking feature (includes keys). Add a padlock for additional security. Larger than our Seward Rover Trunk, it provides more packing space. The trunk also has one side handle for easy moving and control.