Writing Content to Improve Discoverability on Amazon
Amazon product discoverability results are based on:
- Price
- Availability
- Seller Performance
- Delivery Experience
- Prime Eligibilty
- Return Rates
Remember there may be millions of items that match a search term, so your item must be the best priced, best performing, prime eligible, and your organization must be the most stellar seller in the market for that particular string of search terms.
Amazon Searching Tips in the Amazon Discovery Bar:
- The search is case in-sensitive (so CAPITILIZATION doesn’t matter)
- Ignores most punctuation and spacing
- It provides spelling correction and will automatically learn common misspelling
- Ignores small words like “the” and “with”
Product Titles:
- Amazon constructs the title using attributes you provide, NOT the exact title you provide
- To edit the Product Title, go Items > Catalog > (select your product by clicking on the box next to the item > Edit Products Detail > Product Identity > Item Name
- Follow these Guidelines for the Item Name:
- Capitalize the first letter of each word
- Do NOT include trademark or registered marks (® or ™)
- Do NOT include the type of company (Ltd., Corp.)
- Avoid duplicate words
- Include only the information required for each field
- Follow the same guidelines in the product details tab!
- Note: The title may not appear on the site exactly as you have entered it. Amazon constructs the title usings attributes from all contributors selling this product/ASIN.
Bullets & Product Descriptions
When adding or editing your bullets:
- Do not use punctuation
- Only has a 256 character limit
- Do not use all capital letters or abbreviations
When adding product descriptions:
- Be limited to 2000 characters
- include unique product features
- product line details
- Produt specifications
- Do not use all capital letters or abbreviations
Keywords:
Primary Keywords: Are keywords that are included in the product title, bullets and descriptions which are visible keywords.
Hidden Keywords: Contain different ways to describe your products other than your product title, bullets or description. These can be entered through bulk submission or within the edit product details.
Hidden Keywords Do’s:
- Keywords are under 255 characters
- Separate keywords by a comma or semicolon
- Should contain only different ways of describing the product content in other visible fields (title, bullets, description) Examples: digital music player = iPod, copier = all-in-one printer, or doughnut = donut
- Put search terms in the most logical order
- Abbreviations, alternate names, key characters (for books, etc.), can be included. Examples: iPad AAC, iPhone
Hidden Keywords Don’ts:
- Don’t include product identifiers such as brand names, product names, ASINs, etc.
- Don’t product inaccurate or misleading information, including wrong product category, out-of-context words, etc.
- Don’t include statements that are temporarily true (ex. New, On Sale, Seasonal, etc.)
- Don’t include subjective comments
- Don’t use punctuation
- Don’t add common misspellings
Main Images:
- Should be at least 1000 pixels
- Hi resolution (at least 300 dpi)
- Background should be all white (RGB code: 255, 255, 255)
- Should be out of packaging
- Only one view of the packaging
- The product should fill 80-100% of the area