This policy has been developed in recognition of the popularity of and participation in online social media and will provide guidance for the appropriate use of social media.
For the purposes of this policy, social media refers broadly to any online media which allows for user participation, interaction or publishing. Commonly used social media tools include but are not limited to Facebook, Instagram, Pinterest, YouTube, Twitter, blogs, forums, discussion boards and wikis.
This policy applies to all team members and contractors of Advantus Corp.
Social media use shouldn’t interfere with the employee’s responsibility at Advantus Corp. Advantus Corp.’s computer systems are to be used for business purposes only. When using Advantus Corp.’s computer systems, use of social media for business purposes is allowed, but personal use of social media networks or personal blogging of online content is discouraged and could result in disciplinary action.
The following principles apply to professional use of social media on behalf of Advantus Corp. as well as personal use of social media when referencing Advantus Corp.
- Do not disclose Advantus Corp.’s confidential, proprietary or sensitive information, as outlined in the Company’s Confidentiality Policy.
- Do not use the Advantus Corp. logo or company branding on any social media platform without prior approval from a Director-level or above employee of the Company.
- Do not communicate anything that may damage Advantus Corp.’s brand, reputation or commercial interests.
- Do not represent or communicate on behalf of Advantus Corp. in the public domain without prior approval from a Director-level or above employee of the company.
- Do not post any material that would directly or indirectly defame, harass, discriminate against or bully any Advantus Corp. employee, customer or vendor.
- Do not upload, post, or forward a link to any abusive, obscene, discriminatory, harassing, derogatory or defamatory content.
- Social media networks, blogs and other types of online content can generate press and media attention or legal questions. Employees should refer press and media inquiries to the VP of Sales & Marketing Administration and refer legal inquiries to General Counsel.
- Employees should keep Advantus Corp. related social media accounts separate from personal accounts when at all possible.
Use of social media websites (whether or not accessed for work purposes) may be monitored and is subject to disciplinary action where breaches of this policy are found. We reserve the right to restrict or prevent access to certain social media websites during working hours if we consider personal use to be excessive. Monitoring is only carried out to the extent permitted or as required by law and as necessary and justifiable for business purposes.